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What is an AI voice agent for lead qualification?

An AI agent that answers your sales line, talks with each caller in English, Hindi, Marathi, Tamil, Telugu or Kannada, asks the qualifying questions your team would ask, books the meeting and writes a scored summary of the call into your CRM. Anything it does not know, it leaves for your team to confirm, and lists the question so the next caller gets an answer.

Hear the agent take a call

Pick a call and press play. Follow the transcript as the agent answers, qualifies the caller and books the next step.

Executive MBA Course Enquiry

Hinglish (Hindi + English) · 0:52

0:000:52

Result in your CRM

Lead Score: 94/100 · Counsellor Callback Scheduled

Transcript

AI agent

Hello! Thank you for calling Splashgain Admissions. I am your AI Voice Assistant. Are you inquiring about our Executive MBA program today?

Caller

Haan, main Executive MBA ke bare mein pooch raha tha. Weekend classes hain kya and fee structure kya hai?

AI agent

Yes, we offer flexible weekend classes for working professionals. The total program fee is ₹2.5 Lakhs with flexible EMI options. Do you have at least 2 years of work experience?

Caller

Yes, I have 3.5 years of experience as a Tech Lead in IT.

AI agent

Great! You meet our eligibility criteria. Would you like me to book a 10-minute 1-on-1 session with our admissions counsellor tomorrow at 4 PM?

Caller

Sure, 4 PM works fine for me.

AI agent

Perfect! I have scheduled your call for tomorrow at 4 PM and sent the prospectus link to your WhatsApp. Have a great day!

The phone rang. Everybody was already on a call.

  • A caller at 9pm. A Sunday enquiry.

  • Twenty people ringing at once the morning a campaign lands

  • A missed call with no voicemail and no number to ring back

Every one of them chose to pick up a phone rather than fill in a form — and most will not do it twice.

Most of your callers never try twice

  • 62%

    of small-business calls go unanswered. Between 20% and 35% during office hours, and close to all of them outside.

    SchedulingKit, Missed Call Statistics 2026
  • 85%

    of callers never try a second time — and 80% of those who reach voicemail leave no message, so the lost enquiry is never counted.

    SchedulingKit, Missed Call Statistics 2026
  • 28.5%

    of inbound business calls arrive outside working hours, from an analysis of roughly 1.5 million calls.

    NextPhone AI receptionist data, 2025

Published industry research, read September 2026. These are figures about the market, not Splashgain results — our own numbers are the ones on the navy bands.

This is the whole argument. Nothing about the agent is clever. It is simply there, on the first ring, however many people are calling and whatever time it is. Everything else on this page is about doing that legally and without embarrassing you.

Eight jobs, one phone line

One agent behind the whole line, so a caller who rang yesterday is not a stranger today. Everything it learns lands in your CRM as fields a rep can filter on, not a recording nobody plays.

Answering

Nobody hears a busy tone, on the phone or your website.

How it works
  • Picks up on the first ring — after hours, at weekends, and through a festival rush
  • Answers several calls at once; when every line is busy, callers wait their turn
  • No “press 1 for sales” menu: the caller says what they want and gets it
  • A call button on your website: visitors talk to it without dialling a number
  • Answers in the hours you set; outside them, callers hear when to ring back

Qualification

It asks exactly what your team asks, every time.

How it works
  • Need, scale, timeline, budget and decision-maker — plus your own questions
  • Scores each call out of 100 and sets an outcome: qualified, demo booked, not a fit
  • Writes the answers into CRM fields, not a transcript nobody opens

Meeting booking

Booked in a real free slot, never a double booking.

How it works
  • Reads free slots from Google Calendar, Microsoft 365 or Calendly before offering one
  • Checks the slot again before booking, so two callers never get the same time
  • Confirms the meeting on WhatsApp the moment the call ends

Answers from your material

It knows your brochure, and can check the order.

How it works
  • Brochures, fee sheets and policies — PDF, Word, scanned pages or web page links
  • Finds the right passage while the caller is still talking
  • Checks live records mid-call through your API or CRM: HubSpot, Salesforce, Zoho
  • Shows a caller only the records of the number they are calling from
  • Never invents an answer; questions it could not answer are listed for your team

Handover to your team

It flags the calls that need a person.

How it works
  • Marks a call for a human the moment the caller asks for one, with the summary attached
  • Agrees a callback time and records it with the call, so a ready buyer is not left waiting
  • Supervisors follow live calls and can guide the agent with a private note
  • Asking for a human is never a fight: the agent takes the request and your team calls back

Call write-up

Every call written up, and the agent reviewed too.

How it works
  • Summary, score, objections and next step — into HubSpot, or any system by signed webhook
  • Recording, transcript and a per-call PDF report; every campaign exports to Excel
  • A WhatsApp follow-up after the call, from your approved templates
  • Each call also reviews the agent: unsupported claims, missed objections, talking over callers

More than sales calls

One agent platform for every routine call.

How it works
  • Payment, renewal and appointment reminders that record what the customer committed to
  • A support line that answers from your documents and escalates what it cannot
  • Feedback and NPS surveys, quiet-deal check-ins and first-round job interviews
  • Or a custom AI employee: your instructions, your opening line, one of three voices

Calling back

The missed call and the web form get returned.

How it works
  • Returns a missed call, a web form or an abandoned enquiry, on the schedule you set
  • Runs only against people who asked to hear from you, and skips anyone marked Do not call
  • Rings at the hours each contact usually answers, or the time they asked for
  • Recognises voicemail, then hangs up or leaves one short message
  • Inside the calling window only. Optional: inbound-only deployments skip it, and its registration.

Ready to see it in action?

Or call +91 95525 86428

Six languages — and the Hinglish in between

India’s voice AI market is growing at roughly 36% a year, and most of that growth is in Tier 2 and Tier 3 cities where callers would rather not conduct business in English. The agent speaks English, Hindi, Marathi, Tamil, Telugu and Kannada, and follows someone switching mid-sentence between Hindi and English instead of losing them in the first thirty seconds. It works from your documents, your opening line and your instructions, so it uses your vocabulary and your product names rather than a generic script.

TRAI does not care that it is a bot

Voice is a regulated activity here before it is a product decision — but the rules differ depending on who dialled. These are enforced in the software, not in a policy document somebody is meant to remember.

When they call you

It says it is an AI
It says so at the start of every call.
A disclaimer is not consent
Under the DPDP Act consent is a clear yes; silence never counts.
Calling in does not waive anything
Inbound callers hear the same recording notice.
The recording is processing
Recordings and CRM fields follow your retention rules; nothing trains a public model.

Only if it calls back

The telemarketing regime governs calls you place. An inbound-only deployment never touches any of it — no DLT registration, and nothing on your critical path.

A bot is not an exemption
TRAI treats an AI caller like a person placing the call.
Registered on DLT, on the right series
Entity, headers and templates registered; 140-series promotional, 160-series service.
DND checked every campaign
Scrubbed against the National Customer Preference Register before every campaign.
The nine-to-nine window
Promotional calls 09:00 to 21:00 IST, service calls any time; the agent enforces it.
What a breach costs
From ₹1,000 a call up to ₹10,000 for repeat DND breaches, capped at ₹1 crore a month.

A call, in five steps

  1. 1AI agent

    The phone rings

    Answered on the first ring, at any hour, several calls at a time.

  2. 2AI agent

    It introduces itself

    Says it is an AI, asks about recording, and takes no for an answer.

  3. 3AI agent

    The conversation

    It answers their questions and asks yours, in whichever language they opened in.

  4. 4Your team

    Handover

    A callback from whoever is free, or a meeting in the right calendar.

  5. 5AI agent

    Written up

    CRM fields rather than a transcript: summary, score, objection, next step — and a WhatsApp follow-up.

Step four is yours. The agent qualifies and books. A person closes — and calls back the moment the caller asks for one.

Ready to see it in action?

Tell us how many calls you miss in a week — that number is usually the business case.

Or call +91 95525 86428

The fleet behind these agents

120+

AI agents and automations running in our own production

500+
Customers worldwide
17+
Countries served
100%
Platform uptime

What we get asked before a pilot

Will callers know they are not talking to a person?

Yes, and by design — the agent says so at the start of the call. TRAI is moving towards making that disclosure mandatory for commercial calls, the DPDP Act requires informed consent before a recording, and in practice a caller who is told reacts far better than one who works it out halfway through.

What if the caller just wants to speak to a human?

It takes the request, agrees a time and flags the call for your team, with the summary and transcript already on the rep’s screen so the caller does not start again. Asking for a person is never a fight, and never a menu.

Which languages does it handle?

English, Hindi, Marathi, Tamil, Telugu and Kannada, plus mixed English and Hindi, where it follows a caller who switches mid-sentence rather than forcing a choice at the start. The language is set per agent, and it answers from your own documents and instructions, so it uses your vocabulary, not a generic script.

Can it check an order or a payment during the call?

Yes. Each campaign can connect your own APIs or MCP servers — order status, payment due, refund, admission — and the agent calls them mid-conversation. The caller’s number is the key: it only ever sees records for the number the call came from, and a withheld number gets no lookups at all.

Which systems does it work with?

HubSpot (contact, call note and a deal when the caller qualifies) or any system through a signed webhook; Salesforce and Zoho CRM for looking up the caller; Google Calendar, Microsoft 365 or Calendly for bookings; and WhatsApp Business templates for the follow-up. Every call keeps its recording and transcript, and a campaign exports to Excel.

What happens when several people ring at once?

Each caller gets their own conversation, in parallel, up to the lines we size with you for your peaks: a campaign, a results day or a bad news cycle. Beyond that, callers hear a short hold message and are answered in turn, instead of a busy tone.

Can visitors talk to it from our website?

Yes. One line of code adds a call button to your site. The visitor talks to the same agent from the browser, with no number to dial, and the call lands in your CRM like any phone call. It works only on the websites you list, inside your answering hours.

Can we watch calls and test the agent first?

Yes. Before go-live, talk to the agent yourself or run it against simulated callers — busy, angry, confused — and read the scores. Once live, supervisors follow each call’s transcript as it happens and can send the agent a private note or end the call politely.

Does it make outbound calls too?

It can return a missed call or a web form, to people who asked to hear from you. It will not work a purchased list: promotional calling in India needs documented consent and DND scrubbing against the National Customer Preference Register, and the penalties reach ₹1 crore a month. If you only want inbound, outbound stays switched off and the registration it needs never applies to you.

Where do the recordings and transcripts live?

Your cloud or ours, under your retention policy — the same policy-driven deletion rules that govern the rest of your data. Nothing trains a public model, and every action the agent takes is logged.

How quickly can it go live?

One day from the first workshop to a live inbound agent — there is no DLT registration on the critical path, because that regime governs the calls you place, not the ones you receive. If you want outbound as well, start the DLT filing on day one; it runs on the telecom operator’s timeline.

Free presentation · 13 slides · PDF

Take the deck to your leadership team

The presentation we walk boards and CXOs through — thirteen slides on what deploying AI agents actually involves, from the roles to the guardrails to the commercials.

  • 22 AI employee roles across 9 departments
  • Eight department packs, and the agents inside them
  • One day from first conversation to one agent live
  • Three commercial models, and what each includes
Download the deck

No cost. Work email and organisation only.

How many calls did you miss last week?

Most businesses cannot say, because the ones that matter never left a voicemail. We will help you find the number first — free, before you commit to anything.

Book an Agent Readiness Sprint

Or call +91 95525 86428

Free · 17 slides · PDF

Before you go: meet your 22 AI employees

Which jobs AI can take off your team, and where your people stay in charge.

  • 22 AI employees across 9 departments
  • Input → AI → result, for every role
  • Where your people always decide
  • How to go live in one day

Instant download. Three fields.

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