Account brief agent
Nobody opens a call asking what the company does.
- The company, the people, the recent news, the likely objection
- Fuses public web, your past emails and your CRM record
- Lands in the calendar invite, not a folder
Get account briefs and market research with cited sources before your next call, so your team spends less time gathering background information.
The everyday problem
Nobody has a free hour before every call
The brief becomes a glance at a website in the lift
The rep learns what the company does from the company
Which is the worst possible use of the first ten minutes.
What it does
Nobody opens a call asking what the company does.
You find out before a prospect tells you.
The rebuttal has a number in it.
A list you can argue with, not just trust.
The tender you would have found too late.
One page a week on what actually moved.
Ready to see it in action?
Name three accounts — we’ll send back the briefs we would hand a rep.
Or call +91 95525 86428
What changes
Today
Before a call
A glance at the website
Competitor moves
Heard in a lost deal
Prospect lists
Bought, then doubted
Sources
Somebody’s memory
With the agent
Before a call
A brief in the invite
Competitor moves
Weekly, with the change
Prospect lists
Built, with the signal
Sources
Linked to every claim
How the work moves
A meeting is booked or a lead lands.
Web, your email, your CRM, the calendar.
Two sources, or it says unconfirmed.
One page, in the invite, before the call.
A person judges what it means.
Where it stops Every claim carries its source. Nothing reaches a deck or a proposal uncited, and the agent says “not found” rather than filling a gap.
What goes into a brief
Website, filings, news, leadership, funding and recent announcements.
Every past email with this account, and what they asked about.
The stage, the value, the notes and who owns the relationship.
The meeting, the attendees, and what they wrote when booking.
And the rule that governs all four Anything confirmed by only one source is marked unconfirmed rather than stated. A brief that admits a gap is worth more than one that fills it.
Proof
500+
Customers worldwide
Questions we are asked
Two ways. Every line in a brief carries the source it came from, so an unsupported claim has nowhere to hide. And anything it cannot confirm from a second source is marked unconfirmed rather than stated — a brief that admits a gap is far more useful than one that fills it.
What it reads is public, or already yours — company websites, filings, news, your own email history and your own CRM. It does not buy scraped personal data and it does not touch anything behind a login it has no right to.
It is far better with them, because the strongest part of a brief is what your own company already knows and has forgotten. It works without them, on public sources alone, if that is where you would rather start.
It runs when the trigger fires — a meeting booked, a lead arriving, a weekly sweep — so a brief is built for that call rather than pulled from a store built last quarter. Every brief is stamped with when it was made.
Yes. Discovery builds a list of organisations matching your real buyer and names the signal that qualified each one, and the weekly digest covers market and competitor movement rather than named accounts.
Then the brief is short and says so. A thin brief that admits it is thin is the honest output; padding it with adjacent industry commentary is how a rep gets caught out on a call.
Where to go next
Marketing
Content, technical SEO and the work of getting named by the AI answers your buyers now read first.
Research
Account briefs, competitor watch and battle cards — every claim with its source attached.
Free
Ten questions on your data, systems and processes, scored against what has to be true before an agent works.
Free presentation · 13 slides · PDF
The presentation we walk boards and CXOs through — thirteen slides on what deploying AI agents actually involves, from the roles to the guardrails to the commercials.
No cost. Work email and organisation only.
We’ll send the briefs. You decide whether your reps would rather walk in with them.
Or call +91 95525 86428